The resort was named after the Paraw regatta Festival (the oldest Paraw Sailing competition in Asia and the biggest in the Philippines) because it originated firstly along the shorelines of Iloilo Paraw Beach Resort. It was later on moved to Villa Bay-bay as what we are witnessing today.
Ilonggos celebrate the Paraw Regatta festival race starting in 1973 to preserve the historic value of the paraws. The paraw is a native-style outrigger sailing boat constructed from wood and bamboo, and is comprised of a single hull flanked by two outriggers for stability.
One of the goals of the Paraw Regatta festival is to educate people especially the younger generation to look back and take pride in these native sail boats used for over a hundred years now. You see, Iloilo is home to the best seafarers in the world.
Among us Ilonggos, the Paraw Regatta is a much-awaited festival that celebrates the skills of paraw sailors and shares the spirit and culture to participants, guests, and tourists.
However, Paraw is not just a festival but also a way of life of the Ilonggos.
Sails of the paraw waving in the breeze symbolize the journey on which we embark together - into sunlight. A journey that could nonetheless be turbulent at times because such is the nature of the sea but we hold on, steadfast like the renowned paraw sailors.
The sailing of the paraws is a moment rich with cultural meaning, imbued with Filipino tradition that we hope we can recover and celebrate again after years of darkness.
VISION & MISSION OF ILOILO PARAW BEACH RESORT
A family-oriented oasis in every shanty areas of the community.
Mission: 1. To create a family-oriented leisure, accommodation, employment and seminar facilities that will unwind refresh, and educate families, professionals, and students in shanty areas of the community so they can begin again anew i.e. ready for the challenges ahead of them.
2. To be the most preferred resort destination in the city where locals and tourists alike can experience the vibrancy of the Iloilo Paraw Festival and the innate Ilonggo hospitality of the resort staff, the partners and the community.
3. To promote the heritage of the Ilonggos through the Paraw Festival and give the guests a taste of the life of the fisherfolks or those living in the coastal areas with its Instagram-able Paraw boats, fishing village aesthetics and design, food and drink options, great service and its simple but sincere over-all experience.
4. To improve the lives of its staff, partners and community with programs and activities that will not just enrich them financially through livelihood and business but those that nurture the mind and the spirit as well.
Objectives: 1. Create a strong business brand with clear, directions and strategies to maximize overall profitability. 2. Streamline operations to create clear communication between partners and employees as well as create a great experience for the customers from reservations to checkout or upon leaving the resort. 3. Be consistent in delivering the brand promise in all aspect, food, rooms, drinks, customer service, etc… 4. Conceptualize or build businesses and partners that would help the resort push its branding objectives
THE STORY BEHIND ILOILO PARAW BEACH RESORT
Iloilo Paraw Resort was born out of a noble aspiration of one young entrepreneur to provide an oasis or a place of respite for families of tired souls living around the lowly communities in the Calumpang area who work really hard everyday to earn their daily keep and survive the rigors of life. Most resorts are in the vicinity are not really fit for families so the owners built amenities that all the members of the family would be able to enjoy.
The owners also realized that the shorelines where the resort was located was the original venue of the oldest and biggest sailing event in the country, the Iloilo Paraw Regatta. This is one unique feature of the resort thus it took on the name Iloilo Paraw Resort, to pay homage to the said traditional sailing event and the fisherfolks or those living in the coastal areas who earn their living from the sea. The owners also would like people to experience Paraw through its aesthetics, food, service and other amenities.
Over the years, Iloilo Paraw Resort has served a varied clientele, from families, to young groups of friends, catered to social celebrations, seminars, workshops and other events but the pandemic has adversely affected the tourism industry that includes the resort. To be able to survive and continue its operations, Iloilo Paraw has taken on partners to manage or operate its food, café and drinks, rooms and other services/facilities. The owners and partners agree that the best way to go on about the achieving the business’s objectives is to rebrand, streamline its products and services, improve overall operations and work on being able to deliver the best customer experience.
The Genuine: Humble, Sincere, Down-to-Earth & Authentic Neighbor
One who takes pride in achieving goals through hard work and resiliency. He wakes up early, have a simple breakfast with hot coffee, prepares to go out to sea on his Paraw, dares the heat of the sun, the rough waves, the boredom, to be able to bring home some fish and feed the family. Then he relaxes with a delicious home-cooked meal, wines down with some beer or whiskey with his fellow fisherfolks and sleeps with contentment ready to wake up and face the challenge of the next day.
Resort Features that may show Brand Personality: - Original location of the simple origins of Iloilo Paraw Festival - Strong connection with business partners, local surroundings and the community - Charity initiatives, employment and livelihood programs - Sustainable environmental practices and waste management - Close relationship and loyalty of people around the resort and the willingness to serve the guests
FAITH Our brand first and foremost believes that there is a higher being that takes care of all things over and above and that in every thing we do, we should always listen and honor His will and greatness
HUMILITY We believe that accepting our weaknesses and that we do not know everything so we are willing to listen and learn from others will make us better persons. Serving our guests with humility will warm their hearts and create a great impression and best experience that will make them come back again and again.
AUTHENTICITY We may not be able to offer the best amenities and facilities but we are always authentic and sincere in our offerings simply by delivering what we promise.
COMMUNITY The staff, partners and neighborhood should be considered and involved in all of the resort’s activities
RESILIENCE The journey of life could be turbulent at times but like brave sailors, we are steadfast in surviving the challenges and sailing on
PRIMARY TARGET MARKET
Age: 25 – 35 years old Gender: Predominantly Female Class: Lower Middle Class – CDE Status: Married with Children Location: Iloilo City, Molo, Villa, City Proper area Occupation: Housewives/ EntrepsUrban Dwellers Employees
These are women, married or in a relationship, with children who would like to bring their families to a fun family get away at least once every few months to celebrate milestones or social events like birthdays, anniversaries, etc… or maybe a promotion or bonus. They prefer an accessible resort, easy for commute with affordable rates and up-front packages that fit their budget. Their husbands usually work or they have their own small businesses or work day jobs as employees or even supervisors so they have their income. They like to have fun as a reward for their hard work and for motivation to go on work harder for a better future for their children.
Iloilo Paraw Beach Resort is a proud member and co-founder of the Coastal Park, Resort, and Restaurant Association of Iloilo City.
OUR RESORT IN A GLANCE
THE FUTURE OF ILOILO PARAW
About the Iloilo Paraw Regatta Festival
Paraw Regatta Festival or Iloilo Paraw Regatta Festival is an annual festival held in February in the Villa de Arevalo district, Iloilo City, Philippines. Its main event is a sailboat race in Iloilo Strait that features the Paraw, a Visayan double outrigger sail boat. It is the oldest traditional craft event in Asia and the largest sailing event in the Philippines. It is one of Iloilo City's tourism events along with the Dinagyang Festival, Kasadyahan Festival, Chinese New Year festival and La Candelaria Fiesta. The Iloilo Paraw Regatta began as a half-day sailboat race but is now a multi-day, multi-event festival. The Paraw race course is a 30 kilometres (19 mi) long, running up the coast of Panay and then down the coast of Guimaras, before returning to the finish at Villa Beach.Participating paraws are categorized based on the waterline length of the boat and further classified according to their sails as "unpainted" or "painted". The sails are painted with colorful designs. The racing breaks down into two classes. Boats of length 16 ft and below of strictly traditional construction and those 16 ft 1 inch through to 22 ft with a wider range of materials allowed. Among the sidelines of the annual event are the following:
Iloilo Paraw Slalom
Miss Iloilo Paraw Regatta
Pinta de Layag Competition
Pinta Tawo Competition
Miniature Paraw Race
Rowing and Paddling Competition
Governor's Cup Fishing Competition
Samba de Regatta
Beach Football Tournament
Beach Volleyball Tournament
New to Iloilo? Here’s what you can do for a start:
· Top 19 Tourist Spots and Best Things to do in Iloilo Province, Philippines
Visit Jaro Cathedral
Jog at Iloilo River Esplanade
Visit Molo Church
Visit Camina Balay nga Bato
Visit Iloilo Museum of Contemporary Art (ILOMOCA)
Visit the Museum of Philippine Economic History
Visit Garin Farm
Experience Dinagyang Festival
Explore Calle Real
Try Robertos Siopao
Discover the beauty of Gigantes Islands, Carles, Iloilo
The Unesco has named Iloilo City its first Creative City of Gastronomy in the Philippines. It joins six other cities, including Gangneung, South Korea and Chaozhou, China, which were recognized for their food and culture. Iloilo City has always been known for its cuisines, such as batchoy, pancit molo and chicken inasal.
We believe that our first responsibility is to the guests of Iloilo Paraw Beach Resort Inc. In meeting their needs, we must strive to not just satisfy but delight them in everything that we do. Every products and services must be of excellence. Thus, we must be the best in our field and make a constant endeavor in knowing and adapting their needs.
We should constantly strive to reduce the financial burdens of our guests through reasonable fees. We should promptly, accurately, and conveniently serve them in all our undertakings. We must establish successful partnerships with the government, suppliers, benefactors, and other stakeholders who contribute to our success by respecting the interests and goals of each sector - who in one way or another share the same motivation of giving superior value and satisfaction to our guests.
We are also responsible to the men and women who work with us in achieving our goals. Everyone must be considered as an individual. We must respect them and recognize their merit. They must have a sense of security and participation in our decision making process. Incentives must be fare and adequate, working conditions clean, orderly and safe. We must be mindful of ways to help them fulfill their responsibilities.
Iloilo Paraw employees must feel free to make suggestions and complaints. There must be an equal opportunity for development and advancement for those qualified and the disabled. We must provide competent management, and our actions must be just and ethical.
We must support good works and charities and bare our fare share of effort, time, and material contributions . We must encourage improvements, better health, and educational opportunities. We must maintain in good order the property which we are privileged to use.
Income generating activities must make a sound profit so we can initiate more sustainable projects that will assists the helpless and the needy in our community. We must experiment with new ideas. Research must be carried on, innovative programs developed and mistakes paid for.
New equipment must be purchased, new facilities provided, new systems launched, and reserves must be created to provide for adverse times.